
Chinese AI Firms' Massive 2026 Spring Festival Push
Chinese AI apps like Doubao and Qianwen invested over 80 billion RMB in red packets to build user habits during 2026 Spring Festival. They sponsored galas including CCTV via Huoshan Engine and integrated deeply into content and interactions, achieving billions of engagements. AI hardware sales exploded, with toys up 500x and robots showcased prominently.







