China’s big tech giants Alibaba, ByteDance, and Tencent reported impressive gains for their new flagship AI offerings during the Spring Festival Gala marketing blitz. Traditional red packet giveaways and ads escalated into a multi-billion-yuan competition focused on AI products this year.
Key Points
- 1.Alibaba, ByteDance, Tencent release preliminary figures showing huge AI gains
- 2.Intense multi-billion-yuan marketing blitz around Spring Festival Gala
- 3.Focus on new flagship AI products amid red packet giveaways and ads
Impact Analysis
Highlights massive user engagement potential for AI via Chinese holiday marketing, signaling strategy shift toward festive promotions for rapid adoption. Could inspire global AI firms to leverage cultural events for growth.

