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AI Adopted by Billions in One Chinese Spring Festival

AI Adopted by Billions in One Chinese Spring Festival

Chinese AI apps Qianwen, Doubao, and Yuanbao exploded during 2026 Spring Festival via red envelope campaigns, logging billions of interactions and onboarding over 130 million new users, including elderly and lower-tier city residents. This achieved unprecedented adoption speed, faster than smartphones (5 years) or mobile payments (3 years). The event marked AI's shift from niche to mainstream through habit-forming incentives.