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Why AI Companionship Is Hard to Quit

China’s first regulatory measures for AI emotional companionship took effect in July, prompting platforms including Doubao, Qwen, Tencent Yuanbao and NetEase Miaoshi to remove or suspend customizable intimate agents. The article argues that telling users to rely less on AI will fail because product design encourages repeated engagement, human emotional support is scarce, and accumulated conversations create strong switching costs.

虎嗅 · 36d ago