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Ex-Apple AI Console Outselling Xbox

Ex-Apple AI Console Outselling Xbox

Nex Playground, an AI-powered motion-sensing game console from ex-Apple engineer David Lee, captured 14% US market share on Black Friday 2025, surpassing Xbox. Leveraging AI pose estimation from its basketball app roots, it targets parents with kid-friendly IPs like Bluey and a hardware+subscription model. 2025 revenue exceeds $150M, with 2026 goals at $500M.