🌍Freshcollected in 52m

Smartness Raises €47M for AI Scaling

Smartness Raises €47M for AI Scaling
PostLinkedIn
🌍Read original on The Next Web (TNW)

💡Italy's biggest vertical SaaS fundraise targets AI ops scaling in hospitality

⚡ 30-Second TL;DR

What Changed

Smartness raised €47M Series B funding

Why It Matters

This funding highlights surging investor confidence in AI-driven vertical SaaS, especially in travel and hospitality. It could spur more European AI SaaS investments and innovation in sector-specific automation.

What To Do Next

Demo Smartness' hospitality SaaS to evaluate AI integration for travel apps

Who should care:Founders & Product Leaders

🧠 Deep Insight

Web-grounded analysis with 11 cited sources.

🔑 Enhanced Key Takeaways

  • Smartness has surpassed €10 million in annual revenue and currently serves over 5,000 customers across 41 countries, with a stated goal of reaching €100 million in revenue.
  • The company evolved from its 2020 origins as a dynamic pricing tool (formerly branded as Smartpricing) into a unified platform that integrates CRM, property management systems (PMS), payments, and guest communication.
  • Smartness is actively developing an 'agentic' AI system designed to autonomously perform operational tasks—such as dynamic pricing adjustments and guest interactions—with the objective of reducing hospitality businesses' reliance on Online Travel Agencies (OTAs).
📊 Competitor Analysis▸ Show
CompetitorKey FeaturesPricing ModelBenchmarks
MewsCloud-based PMS, automation, payments, agent-driven workflowsSubscription-basedRaised €255M Series D (2026)
happyhotelAI agents for revenue management, supportSubscription/UsageRaised €6.5M Series A (2026)
NestoAI-powered workforce management for hospitalitySubscriptionRaised €11M growth equity (2026)

🛠️ Technical Deep Dive

  • Agentic Architecture: Developing a proprietary AI layer that moves beyond passive software tools to autonomous execution of operational workflows (e.g., pricing, guest messaging).
  • Conversational AI Integration: Utilizes ElevenLabs' technology to power AI voice agents for 24/7 customer support and automated sales development (SDR) outreach.
  • Data Integration: Centralizes data from multiple channels (WhatsApp, Booking.com, Airbnb, email) into a single interface to train property-specific AI models.
  • Workflow Automation: Automates up to 90% of online operations, including CRM segmentation, email marketing campaigns, and cross-selling/upselling triggers.

🔮 Future ImplicationsAI analysis grounded in cited sources

Smartness will achieve a €1 billion valuation.
The company has explicitly stated this as its long-term financial goal, supported by its current trajectory of rapid revenue growth and the scaling of its agentic AI platform.
Smartness will transition from a software provider to a performance-based service provider.
The company has already begun shifting its business model toward taking direct responsibility for customer performance, as evidenced by its 'Smartresults' product which uses a results-based payment model.

Timeline

2020-01
Smartness founded in Trentino, Italy, initially launching as dynamic pricing software 'Smartpricing'.
2023-12
Closed a €13 million Series A funding round led by Partech.
2025-03
Rebranded from Smartpricing to Smartness, consolidating multiple modules into a unified platform.
2025-08
Partnered with ElevenLabs to integrate conversational AI for support and sales agents.
2026-05
Raised €47 million in Series B funding, the largest vertical SaaS round in Italy to date.

📎 Sources (11)

Factual claims are grounded in the sources below. Forward-looking analysis is AI-generated interpretation.

  1. vertexaisearch.cloud.google.com — Auziyqh8o2r87tdzctrzgk2jejz9sn8j2338pkr4iepglkbhxfftngsg2guoamzlmnb0bc8u 7svnjwaitsceuzjprk671s6cgspxz8i Wlbvhdmncgei Nwv7yytjagwfia3coofjfzh7jpc6 B9ikvrzqoeuaypacalk4=
  2. vertexaisearch.cloud.google.com — Auziyqencvq3wpjvqrhfs889m6xgd1tcozf3pffs2pghzdgoq9 H2ov8aidbiqss Kqg1jk5qriaarqj Uietvz9otc7kegtroyqv01wrvsw7l1p8hjm1suynl5gynojcaxpwrvdaygmordgl9cs81b0do5zdat Wcgdikwugie6whu D9feng==
  3. vertexaisearch.cloud.google.com — Auziyqg3wqvfbe8qxdbszpkktcvh7thu0t8i1af29yelqcubecwo8xhef7d Kuf 5slinxfumf7 Anv5nipfglybffkquwtwvys4nrchunxcrbdtvcux Zr30ebh Uvciishc65ic Iwax3pzp Llbcjo4qw6vyzhdlcwculad7veuwxijswcc3wm8ejzonbzpyncbtn9f1jlsvsjg Pfgcsitg
  4. vertexaisearch.cloud.google.com — Auziyqfvo Rluc 2jubysexr6ieqj Txr Doev0akdza2kzxjjbupuzilvrkxb56xgx8n3d 4bmr Njmljb Bqi1mcxsbxfct3unxlcqtek0qrxujco0iywsmctafvizfistcja 6al K1aqwzdmzeprgnmoap5f38 Uizrmfvkrxm2skhtkxsdlljlfw4n8cy2lln84vfzp1ux Tz0trjkgsx8ijuei3hhw8gnaaqz6igk8g==
  5. vertexaisearch.cloud.google.com — Auziyqfqi92 Ckh53wx4658qigtvf Iplg5otb Yxge5txmopui Z8n6ylebh28koewyde Ixdu1ml3edaydi1rlihasdqleltgt4etc4fol9c1tg 34occ8mymrk3sgkmn1yfd1imddfw2v 7gbbd0=
  6. vertexaisearch.cloud.google.com — Auziyqe2vagkw0edrpvvklu Jmtu0gsqyn D5gxyyht4u0ojoggt01xho15v4x Ek2w0ps7aybut09az4dgan 2x7kdd2x28olvkpigoctqwqqixtvmzyc 2qp6 Z0ble6jwggf04csxzlbsxomnsjm0ikvf3r73 X6 X2jsgtg5uu1n024pk7nzhgksehb Evbrhgel1ocjxszrmzdkj9peyiz5lv7ntz9qvbxw7b Y11n96y1hosj3hn8=
  7. vertexaisearch.cloud.google.com — Auziyqg2 Kv1a Ecpzcdd Lwwynxdviggdbye87bybth6s0gcm Tqoxparcusrzpn7jm5m5p9jqnzjfkx B6nbgfqmnqj26kysrl8rmq8oag Thqixccj80laxfuej2nhm0htytfyfhi7s79 Dyhnadkixqbecqf2 Tondjddyxag74texmae0anbx5rripqahm6okgonjnee=
  8. vertexaisearch.cloud.google.com — Auziyqffxldc647sw8vzpxyz1soknuqvanprlax9ljpubp 1tl4c7v8acbi0syctbzbd8grtuhxi8pxr4v77cx2hbf6rtbpiovljnf Ub7ohpp7s6jw78vmzt3sl92u0qs7jrpml8wx6uoumy9zqphegydefzy8t5pjr56u6ezty
  9. vertexaisearch.cloud.google.com — Auziyqfovjdvw1xmla5rd5dbfps3e7wg302as5r3nbgxl6mmgnaoakyjcfj8idmgwbgun2dr62kirnbrrk0o5wzebugwf8kwh0q8eqtzcrl2m6fgfcd6wjolzbdufqb8vb8x0ksbzh6k2a4d61lpvdh2x7sqbulu E3zibmmbmbc5pqbow==
  10. vertexaisearch.cloud.google.com — Auziyqfcivtlp4xlicg597clshk8ge5 Ukfnqxuuuis2myvrvm5dyxu7mvitoa7riohwodv92gloiyzyg D6aib1ejpeoue46ep3bjhaga3avgrc Ef8whrulnh59cbdea9yxw==
  11. vertexaisearch.cloud.google.com — Auziyqegdqnemhgoglebfftrbcpozts4msxcus Prpnikd4tt77wfoaudrnxulfyoozlb10ddkopneh H0efkcd3oen4jysdcsnxoqy8pabinf6d68vxcx R5fi=
📰

Weekly AI Recap

Read this week's curated digest of top AI events →

👉Related Updates

AI-curated news aggregator. All content rights belong to original publishers.
Original source: The Next Web (TNW)