
Azoma Launches AMP for AI Agent E-commerce
Azoma unveiled the Agentic Merchant Protocol (AMP), a framework for e-commerce brands to make products visible to AI shopping agents. Trusted by L’Oréal, Unilever, Mars, and Beiersdorf, it centralizes product data for distribution to AI-optimized platforms. This addresses the projected $190-385B agentic commerce market by 2030.






