Berlin-based startup Plato has closed a $14.5M seed round led by Atomico to integrate generative AI into wholesale distribution. Investors include Cherry Ventures, Discovery Ventures, and D11Z. The funding targets the massive, tech-lagging wholesale industry handling global goods.
Key Points
- 1.Plato raised $14.5M seed funding led by Atomico
- 2.Focuses generative AI on wholesale distribution automation
- 3.Investors: Cherry Ventures, Discovery Ventures, D11Z
- 4.Berlin-based targeting under-digitized trillion-dollar sector
Impact Analysis
Boosts AI penetration in B2B wholesale, potentially streamlining supply chains and unlocking efficiency gains in a hidden global giant. Signals investor confidence in niche AI applications amid broader GenAI hype.
Technical Details
Employs generative AI for automation in wholesale trade; specific tech stack undisclosed in announcement.



