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AI Synthetic Audiences Upend Consulting

AI Synthetic Audiences Upend Consulting

AI synthetic audiences generate digital human replicas for instant, affordable surveys, challenging consulting giants like McKinsey and Nielsen in marketing research. Startups such as Electric Twin, Artificial Societies, and Aaru, alongside firms like Dentsu and WPP, are deploying these tools. They slash timelines from months to minutes and costs from thousands to dollars, though data privacy fears persist.

VentureBeatMediaApr 24#synthetic-audiences#market-research
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