
Google invests $75M in A24 for AI film tools
Google is partnering with film studio A24, investing approximately $75 million to develop new AI-powered filmmaking tools through Google DeepMind.
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Google is partnering with film studio A24, investing approximately $75 million to develop new AI-powered filmmaking tools through Google DeepMind.

The Academy of Motion Picture Arts and Sciences issued new rules stating acting and writing must be human-made, not AI, for Oscar eligibility. Applies to submissions for the March 2027 ceremony.

Netflix will pay up to $600 million for InterPositive, Ben Affleck's AI moviemaking company, per sources. Bloomberg’s Lucas Shaw explains the deal and tech on Bloomberg Tech.

ByteDance's video generation tool, Seedance, is seeing significant adoption among Hollywood professionals. Industry experts emphasize that quality and utility outweigh the origin of the technology.

Legendary director Martin Scorsese has joined Black Forest Labs as a partner and adviser. He plans to utilize the startup's generative AI technology to assist with storyboarding for his upcoming film projects.

Runway’s CEO argues AI can enable Hollywood studios to produce dozens of films for the cost of one $100M blockbuster. This volume approach would boost the odds of creating hits by spreading risk across more projects.

Star Wars director George Lucas has publicly embraced AI, comparing skeptics to those who resisted the transition from horses to cars. He emphasizes that AI tools significantly lower the barrier to entry for complex film production.
Indie film studio A24 is facing criticism from fans following a $75 million investment from Google DeepMind. The deal highlights the growing tension and influence of AI companies within the Hollywood entertainment industry.

The article explores why Hollywood studios are hesitant to adopt off-the-shelf generative AI models, citing issues with visual consistency and the failure of current tools to produce feature-length entertainment. It highlights that successful integration requires custom-trained models rather than simple prompt-based workflows.

The Academy Awards will not recognize AI-generated performances or screenplays as eligible for Oscars. This rule emphasizes human-led creativity in film. It raises questions about whether this will curb AI's growing influence in Hollywood.