📱Ifanr (爱范儿)•Freshcollected in 9h
Zhijie Reframes Cars for the AI Era
💡See why AI-era automakers may need to build platforms, not just vehicles.
⚡ 30-Second TL;DR
What Changed
Traditional automotive operating logic may not fit AI-era competition.
Why It Matters
The article suggests that automotive companies will compete on software, intelligent services, and ecosystem capabilities as much as on manufacturing. This could push AI practitioners to design vehicle intelligence as a long-term platform rather than a standalone feature.
What To Do Next
Map your vehicle-AI roadmap beyond the in-car assistant, including data services, continuous software updates, and ecosystem integrations.
Who should care:Founders & Product Leaders
Key Points
- •Traditional automotive operating logic may not fit AI-era competition.
- •Leading automakers are expected to produce more than physical vehicles.
- •The discussion frames intelligent vehicles as part of a broader AI product ecosystem.
🧠 Deep Insight
AI-generated analysis for this event.
🔑 Enhanced Key Takeaways
- •Zhijie (Luxeed) is a collaborative brand between Huawei and Chery, utilizing Huawei's 'Smart Selection' (HIMA) business model where Huawei provides the intelligent cockpit and autonomous driving solutions.
- •Zhao Changjiang, as a key executive, has been instrumental in positioning Zhijie's product strategy to emphasize 'AI-defined' experiences, specifically focusing on the integration of HarmonyOS and ADS (Advanced Driving System).
- •The shift in business logic mentioned refers to moving away from hardware-centric margins toward software-defined vehicle (SDV) revenue models, including subscription-based AI features.
- •Zhijie's product roadmap is heavily reliant on Huawei's Qiankun ADS 3.0, which utilizes end-to-end neural network architecture to handle complex urban driving scenarios.
- •The brand is actively expanding its ecosystem integration, allowing vehicles to act as mobile computing nodes that interact seamlessly with Huawei's broader consumer electronics portfolio.
📊 Competitor Analysis▸ Show
| Feature | Zhijie (Luxeed) | Xiaomi Auto (SU7) | AITO (Wenjie) |
|---|---|---|---|
| Core Tech | Huawei HIMA / ADS 3.0 | Xiaomi HyperOS / Pilot | Huawei HIMA / ADS 3.0 |
| Primary Focus | Sedan / Performance | Sedan / Ecosystem | SUV / Family |
| AI Integration | Deep HarmonyOS | Deep HyperOS | Deep HarmonyOS |
🛠️ Technical Deep Dive
- Architecture: Utilizes Huawei's Qiankun ADS 3.0, which features an end-to-end architecture replacing traditional rule-based driving logic with deep learning models.
- Computing Platform: Powered by Huawei MDC (Mobile Data Center) high-performance computing units capable of processing multi-sensor fusion data (LiDAR, cameras, ultrasonic).
- Operating System: Built on HarmonyOS 4.0/5.0, enabling cross-device distributed computing, allowing the car to function as an extension of the user's smartphone and smart home ecosystem.
- Sensor Suite: Employs 192-line LiDAR for high-precision 3D environment mapping and real-time obstacle detection.
🔮 Future ImplicationsAI analysis grounded in cited sources
Zhijie will transition to a pure software-subscription revenue model by 2028.
The shift toward AI-defined products necessitates moving away from one-time hardware sales to recurring revenue from autonomous driving and intelligent cockpit feature updates.
Huawei's HIMA partners will achieve full Level 3 autonomous driving capabilities in major Chinese cities by late 2026.
The rapid iteration of the Qiankun ADS 3.0 end-to-end model is specifically designed to overcome regulatory and technical hurdles for L3 deployment.
⏳ Timeline
2023-11
Zhijie S7 officially launched as the first sedan under the Huawei Smart Selection (HIMA) program.
2024-04
Zhijie S7 undergoes a major product refresh and price adjustment to improve market competitiveness.
2024-08
Zhijie R7, a coupe SUV, is unveiled, expanding the brand's portfolio beyond sedans.
2025-06
Integration of Huawei's ADS 3.0 begins rolling out to existing Zhijie models via OTA updates.
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Original source: Ifanr (爱范儿) ↗