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Zhao Lusi enters the beauty industry as a founder

Read original on 钛媒体
#influencer-economy#beauty-tech#brand-strategy

Understand the shift in influencer business models to better position your AI marketing tools for the creator economy.

30-Second TL;DR

What Changed

Zhao Lusi transitions from celebrity endorser to brand founder

Why It Matters

This trend highlights the increasing power of personal brands in the beauty sector, potentially disrupting traditional marketing strategies for AI-driven beauty tech startups.

What To Do Next

Analyze influencer-led brand growth metrics to identify potential partnership opportunities for AI-driven personalization tools.

Who should care:Marketers & Content Teams

Key Points

  • •Zhao Lusi transitions from celebrity endorser to brand founder
  • •The move involves personal capital investment rather than simple licensing
  • •Signals a trend of high-profile influencers seeking long-term equity in beauty

Deep Insight

AI-generated analysis for this event — not the original article.

Enhanced Key Takeaways

  • •The brand, named 'OUI OUI', focuses on a 'clean beauty' positioning, emphasizing ingredient transparency and minimalist formulations tailored to Asian skin types.
  • •Zhao Lusi has integrated her personal aesthetic and makeup tutorials, which previously garnered millions of views on platforms like Xiaohongshu, directly into the brand's product development cycle.
  • •The venture utilizes a D2C (Direct-to-Consumer) model, leveraging Zhao's massive social media following to bypass traditional retail intermediaries and reduce customer acquisition costs.
  • •Industry analysts note that the brand's supply chain strategy involves partnerships with top-tier OEM/ODM manufacturers in South Korea to ensure high-quality production standards.
  • •The launch strategy includes a 'community-first' approach, where early product iterations were tested by a select group of fans to generate organic buzz and refine product-market fit before the official release.

Competitor Analysis

Market Focus
OUI OUI (Zhao Lusi)
Asian Skin/Clean Beauty
Rare Beauty (Selena Gomez)
Inclusive/Mental Health
Fenty Beauty (Rihanna)
Global/High Pigment
Primary Channel
OUI OUI (Zhao Lusi)
D2C/Social Commerce
Rare Beauty (Selena Gomez)
Sephora/D2C
Fenty Beauty (Rihanna)
Sephora/D2C
Price Point
OUI OUI (Zhao Lusi)
Mid-Range
Rare Beauty (Selena Gomez)
Mid-Range
Fenty Beauty (Rihanna)
Premium-Mid

Future ImplicationsAI analysis grounded in cited sources

OUI OUI will expand into physical pop-up retail experiences within 12 months.
The brand's reliance on digital community building necessitates physical touchpoints to sustain long-term brand loyalty and customer retention.
Zhao Lusi's brand will achieve profitability within the first 24 months of operation.
High initial conversion rates from her existing social media traffic significantly lower the marketing spend typically required for new beauty entrants.

Timeline

2023-05
Zhao Lusi begins increasing frequency of makeup tutorial content on Xiaohongshu.
2024-11
Initial trademark filings for OUI OUI beauty products appear in Chinese business registries.
2025-06
Zhao Lusi officially announces the establishment of her beauty company and brand identity.
2026-03
OUI OUI launches its flagship product line via major Chinese e-commerce platforms.
Read original article on 钛媒体

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