2026 Spring Festival box office surpassed 10 billion yuan including pre-sales by Feb 17. Qianwen data shows AI ticket buys on Damai jumped 372x in two days. Tier 3/4 city AI orders skyrocketed 782x.
Key Points
- 1.Total box office exceeds 10B yuan by Feb 17
- 2.Damai AI ticket orders up 372x ring-ratio in 2 days
- 3.Tier 3/4 cities AI orders surge 782x
- 4.Data sourced from Dengta Pro and Qianwen
Impact Analysis
Demonstrates explosive AI adoption in high-volume consumer ticketing. Points to untapped potential in lower-tier cities for AI-driven sales growth during peak events.
Technical Details
AI order growth measured as ring-ratio over prior period; festival pre-sales phase. Qianwen provides usage analytics.
