Samsung is deploying generative AI to create and edit social media videos on YouTube, Instagram, and TikTok, including a teaser for the upcoming Galaxy S26 series. The 'Brighten your after hours' video showcases low-light skateboarding to highlight camera capabilities. AI usage is subtly disclosed in fine print at the video's end.
Key Points
- 1.Samsung posts AI-generated/edited videos across YouTube, Instagram, TikTok.
- 2.Galaxy S26 teaser demos low-light video with nighttime skateboarding.
- 3.AI disclosure appears in fine print at video end.
- 4.Follows Samsung's heavy AI integration in smartphones and appliances.
Impact Analysis
Highlights rising AI use in product marketing, potentially normalizing disclosures for generated content. Could inspire competitors to adopt similar tactics for upcoming launches.
Technical Details
Videos created or edited with unspecified generative AI tools from Samsung. Focuses on realistic low-light video simulation for Galaxy S26 cameras.
