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Prosus Challenges EU Mandate to Sell Delivery Hero Stake

Read original on Bloomberg Technology
#antitrust#mergers-acquisitions#eu-regulation

Understand how EU antitrust rulings impact long-term equity control for major tech platforms.

30-Second TL;DR

What Changed

Prosus is seeking to overturn a divestment order linked to past antitrust approvals.

Why It Matters

This case highlights the evolving regulatory landscape for large-scale tech M&A in the EU. It serves as a reminder for founders and investors that antitrust conditions can have long-term structural implications for equity holdings.

What To Do Next

Monitor EU antitrust regulatory filings if your startup is involved in M&A activities to anticipate potential long-term equity divestment requirements.

Who should care:Founders & Product Leaders

Key Points

  • Prosus is seeking to overturn a divestment order linked to past antitrust approvals.
  • The request targets the forced sale of shares in delivery platform Delivery Hero.
  • The outcome could set a precedent for how the EU handles long-term divestment conditions in tech acquisitions.
Key numbers€4.1 billion27.4%5%€270 million

Deep Insight

Background and context from public sources — not the original article. 11 sources cited.

Enhanced Key Takeaways

  • The divestment mandate on Prosus's stake in Delivery Hero originated from the European Commission's conditional approval in August 2025 of Prosus's €4.1 billion acquisition of Just Eat Takeaway.com.
  • The EU's condition required Prosus to significantly reduce its initial 27.4% shareholding in Delivery Hero to 'below a specified very low percentage' (understood to be less than 5%) within a year, and also imposed a moratorium on exercising voting rights, board representation, and information rights for any residual stake.
  • Prosus has already undertaken significant divestments, including selling a 4.5% stake to Uber in April 2026 for €270 million and a 5% stake to Aspex Management in May 2026 for €335 million, which has reduced its holding to approximately 16.8%.
  • Prosus argues that the EU's forced divestment has created a 'bizarre paradox' by enabling a 'dominant US giant' (Uber) to become Delivery Hero's largest shareholder, thereby potentially transferring control of a European tech company to a foreign entity rather than fostering competition.
  • Uber has increased its stake in Delivery Hero to 19.5%, with options for an additional 5.6%, and has made an indicative proposal to acquire the entire company for €33 per share, valuing Delivery Hero at approximately €10 billion.

Future ImplicationsAI analysis grounded in cited sources

The EU may face increased scrutiny regarding the long-term impact of its antitrust remedies on the competitive landscape and the nationality of controlling entities.
Prosus's criticism that the divestment mandate allowed a US giant (Uber) to gain significant influence in a European tech company highlights a potential unintended consequence of EU merger control, which could lead to re-evaluation of such conditions.
Further consolidation in the European food delivery market is likely, potentially involving Uber's full acquisition of Delivery Hero.
Uber has already significantly increased its stake and made an indicative offer for Delivery Hero, indicating a strong intent for a full takeover, which would further consolidate the market.
Prosus will continue to strategically manage its remaining Delivery Hero stake to maximize shareholder value while adhering to regulatory commitments.
Prosus has stated its commitment to selling the relevant portion of its stake within the required timeframe with the objective of maximizing shareholder value, suggesting further divestments or strategic decisions are likely.

Timeline

2025-08
European Commission conditionally approves Prosus's acquisition of Just Eat Takeaway.com, mandating divestment of Delivery Hero stake.
2026-04
Prosus sells a 4.5% stake in Delivery Hero to Uber for approximately €270 million.
2026-05
Prosus sells an additional 5% stake in Delivery Hero to Aspex Management for approximately €335 million.
2026-05
Uber increases its stake in Delivery Hero to 19.5% and makes an indicative takeover proposal.
2026-05
Prosus formally requests the EU to rescind the Delivery Hero divestment requirement.

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