🐯Huxiu (虎嗅)•Stalecollected in 2h
New Xiaomi SU7 Locks 15K Orders in 34 Min

💡Xiaomi SU7 launch stresses ADAS trust repair over sales—key for auto AI safety trends
⚡ 30-Second TL;DR
What Changed
34 min post-launch: 15K locked orders vs original's 50K deposits in 27 min
Why It Matters
Helps Xiaomi recover from safety backlash, potentially hitting 550K sales goal. Success in trust-building enables family SUV push, expanding beyond fans. Failure risks stalling EV growth amid intense competition.
What To Do Next
Benchmark Xiaomi SU7's updated ADAS safety metrics against Tesla FSD for embodied AI research.
Who should care:Founders & Product Leaders
Key Points
- •34 min post-launch: 15K locked orders vs original's 50K deposits in 27 min
- •Price up 4K yuan but with enhancements in smart driving, safety, chassis
- •Trust repair prioritized after 2024 accidents and Ultra controversies
- •Plans for 3 more models including extended-range SUVs to break fan circle
- •Last year: 412K sales but reputation hit impacted demand
🧠 Deep Insight
AI-generated analysis for this event.
🔑 Enhanced Key Takeaways
- •The 2026 SU7 refresh marks the transition from refundable deposits to 'locked orders' (non-refundable), explaining the lower headline figure compared to the 2024 launch while indicating significantly higher purchase intent and supply chain stability.
- •Xiaomi has integrated its proprietary 'HyperOS 2.0' which features a localized LLM (Large Language Model) for cabin control, allowing for offline voice processing and proactive AI maintenance alerts based on real-time sensor data.
- •The 'Ultra controversies' mentioned refer to the late-2025 recall involving the carbon-ceramic braking system on high-performance trims, which necessitated the current model's shift to a redundant Brembo-based hydraulic system across the Max and Ultra variants.
📊 Competitor Analysis▸ Show
| Feature | Xiaomi SU7 (2026) | Tesla Model 3 (Refresh) | Zeekr 001 (2026) |
|---|---|---|---|
| Starting Price | 21.99万 RMB | 23.19万 RMB | 25.90万 RMB |
| Smart Driving | Xiaomi Pilot 2.0 (End-to-End) | FSD (V12.5 China Beta) | Mobileye SuperVision |
| Architecture | 800V Silicon Carbide (Full Range) | 400V (RWD) / 800V (Plaid) | 800V High-voltage System |
| Ecosystem | HyperOS (Phone/Home/Car) | Tesla App / Entertainment | Geely/Flyme Auto |
| Max RPM | 27,200 RPM (V8s Motor) | ~19,000 RPM | ~20,000 RPM |
🛠️ Technical Deep Dive
- •Xiaomi V8s HyperEngine: The 2026 model standardizes the V8s motor on the Max trim, achieving a maximum speed of 27,200 RPM and a power density of 10.14kW/kg.
- •Chassis 2.0: Features a fully active suspension system with 48V line-controlled braking and a 500Hz damping adjustment frequency, specifically tuned to address the 'floaty' feel reported in 2024 models.
- •Battery Integration: Utilizes CTB (Cell-to-Body) 2.0 technology with a 77% volume efficiency, incorporating a new 'inverted cell' design to direct thermal runaway downward away from the cabin.
- •Smart Driving Hardware: Transitioned to a dual-chip architecture featuring 508 TOPS computing power, supported by a 128-line LiDAR with a 200m detection range.
🔮 Future ImplicationsAI analysis grounded in cited sources
Xiaomi will pivot to EREV SUVs by Q4 2026
The mention of 'extended-range SUVs' indicates Xiaomi is targeting the high-margin family market currently dominated by Li Auto to sustain growth beyond the sedan fan base.
In-house silicon will replace Nvidia Orin-X
The focus on 'smart driving upgrades' and cost-cutting to maintain a 21.99万 entry price suggests a shift toward the rumored 'Xiaomi A1' AI driving chip to improve vertical integration.
⏳ Timeline
2024-03
Original Xiaomi SU7 Launch
2024-11
100,000th Unit Production Milestone
2025-03
SU7 Ultra Production Version Unveiled
2025-10
Phase 2 Factory Completion in Beijing
2025-12
Annual Sales Reach 412,000 Units
2026-03
New SU7 Refresh Launch and 15K Locked Orders
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Original source: Huxiu (虎嗅) ↗