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Ferrari unveils first electric vehicle, the Luce

Read original on 36氪
#ev#luxury-auto#automotive-tech

See how legendary design firm LoveFrom integrates high-tech features into Ferrari's first-ever electric luxury sedan.

30-Second TL;DR

What Changed

Ferrari's first fully electric vehicle and first five-seater model.

Why It Matters

The entry of a luxury automotive icon like Ferrari into the EV space signals a major shift in high-end automotive design and software integration. It highlights the increasing importance of design-led AI and tech-heavy user experiences in the luxury vehicle market.

What To Do Next

Monitor Ferrari's future developer API announcements regarding their in-car infotainment systems and potential autonomous driving features.

Who should care:Developers & AI Engineers

Key Points

  • Ferrari's first fully electric vehicle and first five-seater model.
  • Developed in collaboration with Jony Ive and his design firm, LoveFrom.
  • Priced at 550,000 euros (approx. $640,000) with a 600-liter trunk capacity.
  • Scheduled for market delivery in the fourth quarter of 2026.

Deep Insight

Background and context from public sources — not the original article. 26 sources cited.

Enhanced Key Takeaways

  • The Ferrari Luce is built on a bespoke 880V platform featuring a 122 kWh battery pack, with cells co-developed with SK On but assembled entirely in Maranello.
  • It boasts a quad-motor, all-wheel-drive system delivering a combined 830 kW (1035-1050 horsepower), achieving 0-100 km/h (0-62 mph) in 2.5 seconds and a top speed of 310 km/h (192-193 mph).
  • The interior design, a collaboration with Jony Ive's LoveFrom, prioritizes physical controls and tactile materials such as glass and recycled aluminum, deliberately moving away from the prevalent industry trend of large touchscreens.
  • The Luce incorporates advanced vehicle dynamics systems, including a new Vehicle Control Unit (VCU) with Side Slip Control X, independent torque vectoring, active suspension, and rear-wheel steering, which manages each of the four motors independently 200 times per second.
  • Ferrari has engineered a unique and 'authentic' sound experience for the Luce, which amplifies the mechanical frequencies and vibrations of the electric motors into the cabin, rather than synthesizing or mimicking an internal combustion engine.

Competitor Analysis

Vehicle Type
Ferrari Luce
5-door, 5-seater luxury sedan
Lucid Air Sapphire
4-door, 5-seater luxury sedan
Porsche Taycan Turbo S
4-door, 4-seater luxury sedan
Tesla Model S Plaid
4-door, 5-seater luxury sedan
Audi RS e-tron GT
4-door, 4-seater luxury sedan
Price (approx.)
Ferrari Luce
€550,000 ($640,000)
Lucid Air Sapphire
~$250,500
Porsche Taycan Turbo S
~$245,950
Tesla Model S Plaid
~$100,000 - $110,000 (estimated)
Audi RS e-tron GT
~$147,000 (estimated)
Power Output
Ferrari Luce
830 kW (1035-1050 hp)
Lucid Air Sapphire
1234 hp
Porsche Taycan Turbo S
1019 hp (with overboost)
Tesla Model S Plaid
1020 hp
Audi RS e-tron GT
590-637 hp
0-100 km/h
Ferrari Luce
2.5 seconds
Lucid Air Sapphire
1.89 seconds (0-60 mph)
Porsche Taycan Turbo S
2.6 seconds (0-60 mph)
Tesla Model S Plaid
1.99 seconds (0-60 mph)
Audi RS e-tron GT
3.1 seconds (0-60 mph)
Top Speed
Ferrari Luce
310 km/h (192-193 mph)
Lucid Air Sapphire
205 mph
Porsche Taycan Turbo S
161 mph
Tesla Model S Plaid
200 mph
Audi RS e-tron GT
155 mph
Range (WLTP/EPA)
Ferrari Luce
530 km (323-330 miles)
Lucid Air Sapphire
~329 miles (EPA)
Porsche Taycan Turbo S
~471 km (WLTP)
Tesla Model S Plaid
~390 miles (EPA)
Audi RS e-tron GT
~380 km (WLTP)
Battery Capacity
Ferrari Luce
122 kWh
Lucid Air Sapphire
118 kWh (estimated for Sapphire)
Porsche Taycan Turbo S
93.4 kWh (gross)
Tesla Model S Plaid
100 kWh (estimated)
Audi RS e-tron GT
93.4 kWh (gross)
Charging (Max)
Ferrari Luce
350 kW (800V architecture)
Lucid Air Sapphire
350 kW (900V architecture)
Porsche Taycan Turbo S
270 kW (800V architecture)
Tesla Model S Plaid
250 kW (400V architecture)
Audi RS e-tron GT
270 kW (800V architecture)
Curb Weight
Ferrari Luce
2,260 kg (4982 lbs)
Lucid Air Sapphire
~2,360 kg (5200 lbs) (estimated)
Porsche Taycan Turbo S
~2,320 kg (5115 lbs) (estimated)
Tesla Model S Plaid
~2,162 kg (4766 lbs)
Audi RS e-tron GT
~2,350 kg (5180 lbs) (estimated)

Technical Deep Dive

  • Platform & Architecture: Built on a bespoke 880V platform, designed and manufactured in Maranello, with a 47:53 weight distribution.
  • Battery: 122 kWh battery pack (gross), developed in-house by Ferrari, utilizing 210 NMC cells co-developed with SK On. It is a structural element of the chassis, integrated into the floorpan, lowering the center of gravity by 95 mm compared to the Purosangue.
  • Motors: Four F80-derived permanent magnet synchronous motors, one at each wheel, arranged in a Halbach array for maximized torque density. The rear motors produce 620 kW (831 hp) and the front motors add 210 kW (282 hp), for a combined output of 830 kW (1035-1050 hp). Front motors can decouple in 'Range' mode for efficiency.
  • Performance: 0-100 km/h in 2.5 seconds, 0-200 km/h in 6.8 seconds, top speed over 310 km/h.
  • Range & Charging: Over 530 km (323-330 miles) WLTP range. Supports 350 kW DC fast charging, capable of adding 70 kWh in approximately 20 minutes.
  • Chassis & Suspension: Features 48V active suspension (derived from F80 and Purosangue), four-wheel steering, and independent torque vectoring on both axles. The new Vehicle Control Unit (VCU) with Side Slip Control X manages all four motors independently, updating actuation targets 200 times per second.
  • Body & Aerodynamics: Curb weight of 2,260 kg (4982 lbs), achieved through extensive use of recycled aluminum alloys and zero steel in the body. The exterior design, with its curvaceous glasshouse and aerodynamic wings, results in a drag coefficient of 0.254, the lowest of any Ferrari road car.
  • Interior & User Experience: Designed by LoveFrom, the cockpit emphasizes physical controls, mechanical dials, and custom OLED displays by Samsung, rejecting large touchscreens. Features include an E Ink key and a steering wheel machined from 100% recycled aluminum.
  • Sound: Equipped with a 'Torque Shift Engagement' system and hardware that amplifies authentic mechanical sound from the car's rotating axles, rather than mimicking an ICE.

Future ImplicationsAI analysis grounded in cited sources

Ferrari's EV design philosophy will prioritize a unique tactile and auditory experience over purely digital interfaces.
The Luce's interior, designed by Jony Ive, emphasizes physical controls and custom displays, while its sound system amplifies authentic motor frequencies, indicating a distinct approach to EV luxury.
Ferrari will likely maintain a diversified powertrain strategy for the foreseeable future, balancing EVs with hybrids and ICE vehicles.
Ferrari's revised 2030 business plan targets a mix of 20% EVs, 40% hybrids, and 40% ICE cars, and a second EV model was delayed due to market demand, suggesting a cautious, multi-energy transition.
The Luce's advanced vehicle dynamics and in-house developed EV components will set a new benchmark for driving engagement in the luxury EV segment.
With its quad-motor independent control, sophisticated VCU, active suspension, and bespoke platform, Ferrari aims to deliver a driving thrill consistent with its brand values, leveraging its F1 heritage.

Timeline

2013
Ferrari launches LaFerrari, its first hybrid hypercar.
2014
Hybrid powertrains are introduced in Formula One, influencing Ferrari's electrification journey.
2019-05
Ferrari unveils the SF90 Stradale, its first mass-produced plug-in hybrid (PHEV).
2021-09
Benedetto Vigna takes over as CEO with a mandate to accelerate Ferrari's electrification strategy.
2021-09
Jony Ive's design firm LoveFrom enters a multi-year partnership with Ferrari to design its first electric car.
2022-06
CEO Benedetto Vigna presents a business plan targeting 40% electric models in Ferrari's lineup by 2030.
2025-10
Ferrari reveals technical details of its pure-electric platform, initially referred to as 'Elettrica', at its Capital Markets Day.
2026-02
The official name 'Luce' is confirmed, and details of its Jony Ive-designed interior are unveiled in San Francisco.
2026-05-25
Ferrari officially unveils its first fully electric vehicle, the Luce, in Rome.

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