ByteDance's Doubao AI assistant, partnering with CCTV Spring Gala on Feb 16, hit 1.9 billion interactions. The 'Doubao New Year' campaign generated over 50 million festive avatars and 100 million blessing messages.
Key Points
- 1.1.9 billion total AI interactions onι€ε€
- 2.Linked with CCTV Spring Gala broadcast
- 3.50M+ New Year-themed avatars generated
- 4.100M+ personalized blessing messages created
Impact Analysis
Highlights explosive growth in consumer AI usage during cultural events, signaling opportunities for AI integration in media and holidays.