OpenAI has launched an advertising pilot in ChatGPT featuring brands like Target, Ford, and Mazda. Ads appear only for free users and those on the $8/month Go plan, and are clearly labeled without influencing responses.
Key Points
- 1.Advertising pilot officially launched
- 2.Brands include Target, Ford, Mazda
- 3.Ads limited to free and Go plan users; clearly labeled
Impact Analysis
OpenAI gains new revenue from high-cost ad placements, benefiting brands with exposure in AI chats. Free and Go users face ads, potentially altering experience, while Plus subscribers remain ad-free. This shifts ChatGPT toward diversified monetization amid growth pressures.
Technical Details
Ads are placed beneath conversations and clearly labeled. They do not affect ChatGPT's response generation. Visible only to free and $8/month Go plan users.
