🇭🇰SCMP Technology•Stalecollected in 1m
Antom CEO: AI Agents Reshape Commerce
💡Antom CEO: AI agents will own commerce by capturing user time (agentic shift).
⚡ 30-Second TL;DR
What Changed
Gary Liu leads Antom and Ant International.
Why It Matters
This perspective signals a strategic pivot for AI builders towards time-capturing agents in e-commerce, potentially disrupting traditional platforms. Companies like Antom are betting on agentic AI to redefine consumer-merchant interactions.
What To Do Next
Prototype AI shopping agents using Ant International APIs to test time-engagement metrics.
Who should care:Founders & Product Leaders
🧠 Deep Insight
AI-generated analysis for this event.
🔑 Enhanced Key Takeaways
- •Antom is leveraging Ant International's cross-border payment infrastructure to integrate AI agents directly into the checkout and merchant-service flow, aiming to reduce friction in global digital transactions.
- •The strategy focuses on 'agentic commerce,' where AI agents act as autonomous purchasing assistants that handle negotiation, payment, and logistics, effectively bypassing traditional search-based e-commerce interfaces.
- •Antom is prioritizing the development of 'merchant-facing' AI agents that can dynamically adjust pricing and inventory in real-time based on the intent signals captured from consumer-facing AI agents.
🔮 Future ImplicationsAI analysis grounded in cited sources
Conversion rates for cross-border e-commerce will increase by over 20% within two years.
AI agents can eliminate language barriers and currency friction, which are the primary causes of cart abandonment in international transactions.
Traditional search-engine-based advertising revenue will decline as AI agents prioritize direct merchant-to-consumer connections.
When agents handle purchasing decisions based on user preferences, the need for users to browse and click on search-result ads is significantly reduced.
⏳ Timeline
2023-06
Ant Group officially launches Ant International to focus on global digital payment and financial services.
2024-05
Antom expands its merchant payment solutions to support more complex, AI-integrated cross-border commerce flows.
2025-09
Gary Liu publicly outlines the vision for AI-driven commerce at a major industry summit, emphasizing the shift toward agent-mediated transactions.
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Original source: SCMP Technology ↗