AI fortune-telling surges among young Chinese users during Spring Festival, serving as emotional outlets and decision aids via birth charts and LLMs. Overseas apps like FateTell monetize via cultural premium with 4% conversion, while domestic ones like 问玥 focus on companionship. Monetization challenges persist despite high Z-gen engagement.
Key Points
- 1.Z-gen (18-30) comprises 70% of AI玄學 users seeking psychological comfort
- 2.FateTell hits 4% paid rate, 38.7% repurchase overseas via subscriptions
- 3.Domestic apps use virtual personas for chat-based companionship over pure prediction
- 4.AI upgrades traditional tools: always-on, interactive, low-cost vs offline masters
Impact Analysis
Reveals niche for LLM apps in cultural/emotional services; overseas cultural export viable, domestic needs companionship pivot. Signals AI consumer trends beyond productivity.
