Tag: #ad-tech26 results
Yahoo CEO Jim Lanzone highlights the company's profitability and growth in email among Gen Z users. Yahoo recently launched an AI-powered search product called Scout as its third-place search engine. The firm shifted ad tech strategy by shutting down its SSP to invest in a DSP for web, apps, and CTV advertising.
Ad-tech company Teads has filed a lawsuit against Google and Alphabet in New York, seeking damages and other remedies. The case follows a U.S. court ruling that found Google engaged in illegal anticompetitive conduct in a specific ad-tech market.
Disney is exploring the launch of a free, ad-supported tier for its Disney+ platform. The company's Chief Product and Technology Officer discussed the potential to open parts of its content library to non-subscribers.
Comcast, through its subsidiary Sky, has announced plans to acquire ITV, the largest commercial broadcaster in the UK. This acquisition aims to consolidate media assets and enhance content distribution capabilities.
The streaming industry is shifting away from its original ad-free value proposition, with major platforms increasingly pushing ad-supported tiers. This trend reflects a broader monetization strategy shift as companies move away from the low-cost, ad-free models established in the 2010s.
Liftoff Mobile, a Blackstone-backed company, successfully went public after raising $437 million. Shares climbed 21% in their market debut.