Indie publisher Finji accused TikTok of using generative AI to modify its game ads into racist and sexist versions without consent, despite AI features being disabled. Fans alerted Finji to altered images, like a sexualized Usual June character. TikTok initially denied but later investigated.
Key Points
- 1.Finji discovered AI-modified ads via fan screenshots showing sexualized Usual June character
- 2.TikTok's Smart Creative and Automate Creative were explicitly turned off by Finji
- 3.Ads depicted character with bikini, exaggerated hips/thighs not in original game
- 4.TikTok initially claimed no AI use despite evidence, then escalated internally
Impact Analysis
Exposes risks of platform AI overriding advertiser controls, leading to brand-damaging unethical content. Raises questions on AI ad tool transparency and consent for indie creators.
Technical Details
Smart Creative generates AI variants of ads for A/B testing based on engagement. Automate Creative AI-optimizes visuals, music despite user opt-out claims. Modified ads appeared as Finji-sourced slideshows.
