Henan Spring Festival Gala pioneered full AI virtual production without physical stage or hosts but criticized for 40% ad saturation and clunky AI effects. Sponsors like Qianwen dominated with overt placements, blurring ads and content. Reflects broader AI push in 10+ provincial galas amid viewer rejection.
Key Points
- 1.40% screen time dedicated to ads and hard placements from Qianwen, robots, games
- 2.No stage or live hosts; AI virtual scenes with XR murals create uncanny feel
- 3.Programs like dance and kung fu disrupted by AI overlays and light pollution
- 4.Trend: 10 provincial galas sponsored by AI firms like Baidu, Doubao
- 5.MV production mixes AI generation with manual synthesis for higher quality
Impact Analysis
Exposes risks of rushed AI in traditional media, alienating audiences and prioritizing sponsors over art. Signals pressure on TV for AI fusion but warns of backlash without polished integration.
Technical Details
Relies on AI for backgrounds, virtual scenes, and some MV 'draw card' generation combined with traditional synthesis. XR revives murals but causes motion blur and distortion. No AI host despite heavy effects usage.

