Anthropic's Super Bowl ads mocking AI boosted Claude app downloads. Combined with new Opus 4.6 model release. App reached top 10, highlighting differentiation from ChatGPT.
Key Points
- 1.Super Bowl ads success
- 2.Opus 4.6 model launched
- 3.Claude app top 10
Impact Analysis
Marketing strategy drove visibility and user growth. Positions Claude as strong ChatGPT competitor.
Technical Details
New Opus 4.6 model enhances app features and appeal.




