Qwen data reveals over 130M first-time AI shopping users during Spring Festival, with 5B 'Qwen help me' queries. Ticket orders rose 22x, travel 7x, movie tickets 372x—782x from tier 3-4 cities. Half of AI orders from counties; nearly 400K users over 60 participated.
Key Points
- 1.130M+ first-time Qwen AI shopping users in Spring Fest
- 2.5B 'Qwen help me' voice queries
- 3.Movie ticket orders up 372x overall, 782x tier 3-4 cities
- 4.50% AI orders from counties
- 5.Nearly 400K senior users (60+) engaged
Impact Analysis
Showcases conversational AI's mass adoption in Chinese e-commerce, penetrating lower-tier markets and seniors. Indicates scalable AI agents for daily consumer tasks. Signals blueprint for global AI shopping integrations amid explosive growth.